YOUR COMPANY'S WELLNESS
IS YOUR MOST IMPORTANT KPI
Psychologically Safe begins with Brain for all to participate
in a team meetings, to solve problems, collaborate
on projects, and engage with customers and peers
IT'S NOT CLEVER. iT'S SCIENCE.
Documented jaw-dropping results in business and education.
I was never a fan of the (Whatever) for Dummies books, but if ever a subject needed to be simplified, it would be neuroscience. Carr & O’Mahony have effectively done that for us, making it clear how the brain processes new information, and how humans love to learn.
Roy H. WilliamsAuthor of the New York Times and Wall Street Journal best-selling Wizard of Ads trilogy of business books
I've engaged Brain-centric Design at two Fortune 100s, with identical results: better employees in about 40% less time. Delivering training the way the brain accepts new information, and how people love to learn, yields happier, adaptive, and stronger employees from new hires through management. They are a critical component to world-class service delivery, and a key foundational pillar of exceptional talent with exceptional learning & development practices. It has been my experience that Brain-centric Design is key to equipping & preparing human capital to achieve an enterprise’s goals.
Jason ClementExperienced service executive for leading Fortune 100 companies
There must be a way for hardheads like myself to learn how to learn that doesn’t include years of solitary confinement. If you’re reading this, then you’ve likely found it. If Brain-centric Design had been a resource for my younger self, perhaps this testimonial would have been written by Master Chief Brazee, US Navy, rather than Inmate #797180.
Alan BrazeeWashington State Inmate #797180
What Is BcD?
Brain-centric Design is cause for excitement! Growth production, risk reduction, and cost-savings when you deliver how the brain processes information.
What People EXPERIENCE
Upon implementing Brain-centric Design at Nike, our training time and attrition were reduced substantially, and our learners (athletes) not only understood their positions better, but also reached their goals faster and were scored higher by our consumers on customer satisfaction surveys.
Michele Jordan, Learning Director
Advertising, marketing, teaching, and presenting have one thing in common:. They only work if new information is delivered, understood, and acted upon. Brain-centric Design is the recipe that makes this happen with your information.
Jeff Chandler, Hopdoddy Burger Bar
What is Brain-centric Design?
Brain-centric Design is a pedagogic model for instructional design and facilitation. In plain speak, Brain-centric Design will show you how to arrange your content so the brain will accept it, and present in a way that people love to learn. It’s not clever…it’s science. The brain-enabled methodologies described in Brain-centric Design are meant for educators in every field of learning, including instructional designers, corporate trainers, teachers, salespeople, and parents.
Why is it so revolutionary?
Brain-centric Design delivers learning with Deep Understanding. Your schooling, your college, your training is typically based on ‘The Sage on the Stage’ model of learning; Listen to a lecture, be tested on the lecture, be stratified based on what you remembered. Remembering pieces of factual information alone is not Deep Understanding. Deep Understanding is to be able to put the pieces together and to use such understanding to do things; innovate, solve problems, create new ideas, and to predict. Brain-centric Design delivers this essential human 21st-Century model while instilling adaptive expertise and a growth mindset in all who take part.
Why should it be important to me?
Chances are you often present new information to a person or persons. Would you like them to remember a few facts, maybe, about what you present, OR would you like them to take some action with the materials you present? If you chose ‘take some action,’ welcome to the Brain-centric Revolution! We want people – everyone – to understand the brain, how learning happens, and to be able to deliver your presentation so the brain will accept it, and present in a way that people love to learn. We want you to deliver Deep Understanding every time.
Does this method work for everyone?
Brain-centric Design works in the home, at the office, and for our children. In fact, for it to work, all you need is a brain. For that reason, we can say thankfully that our methods and systems are agnostic of race, age, gender, culture, stereotype, or bias.