"The highest degree of excellence
in the educational endeavor."
Because your most significant challenges have behavior at their root, Neurocentric leadership is vital.
Workplace communication statistics show that 86% of employees and executives cite the lack of effective collaboration and communication as the leading causes of workplace failures.
Only Brain-centric Design (BcD) answers these twenty-first-century critical thinking, engagement and collaboration needs delivering you:
People & Communications
Teams & Individuals
Motivation & Agency
We illuminate modern working spaces in a time when working memory is exceedingly taxed and retention is at a premium.
I've engaged Brain-centric Design at two Fortune 100s, with identical results: better employees in about 40% less time. Delivering training the way the brain accepts new information, and how people love to learn, yields happier, adaptive, and stronger employees from new hires through management. They are a critical component to world-class service delivery, and a key foundational pillar of exceptional talent with exceptional learning & development practices. It has been my experience that Brain-centric Design is key to equipping & preparing human capital to achieve an enterprise’s goals.
Jason ClementExperienced service executive for leading Fortune 100 companies
I was never a fan of the (Whatever) for Dummies books, but if ever a subject needed to be simplified, it would be neuroscience. Carr & O’Mahony have effectively done that for us, making it clear how the brain processes new information, and how humans love to learn.
Roy H. WilliamsAuthor of the New York Times and Wall Street Journal best-selling Wizard of Ads trilogy of business books
There must be a way for hardheads like myself to learn how to learn that doesn’t include years of solitary confinement. If you’re reading this, then you’ve likely found it. If Brain-centric Design had been a resource for my younger self, perhaps this testimonial would have been written by Master Chief Brazee, US Navy, rather than Inmate #797180.
Alan BrazeeWashington State Inmate #797180
Upon implementing Brain-centric Design at Nike, our training time and attrition were reduced substantially, and our learners (athletes) not only understood their positions better, but also reached their goals faster and were scored higher by our consumers on customer satisfaction surveys.
Michele Jordan, Learning Director
Advertising, marketing, teaching, and presenting have one thing in common:. They only work if new information is delivered, understood, and acted upon. Brain-centric Design is the recipe that makes this happen with your information.
Jeff Chandler, Hopdoddy Burger Bar
What is Brain-centric Design?
Brain-centric Design is a pedagogic model for action-oriented substantial communication. Guaranteed. No gimmicks…no magic. Science! In plain speak, Brain-centric Design is a framework, a literal and mental model of how to arrange your content so the brain will accept it, and present in a way that people love to learn. It’s not clever…it’s science. The brain-enabled methodologies described in Brain-centric Design are for anyone who has something to say, an audience to say it to, and outcomes that are consequential.
Why is it so revolutionary?
Brain-centric Design delivers learning with Deep Understanding. Your schooling, your college, your training is typically based on ‘The Sage on the Stage’ model of learning; Listen to a lecture, be tested on the lecture, be stratified based on what you remembered. Remembering pieces of factual information alone is not Deep Understanding. Deep Understanding is to be able to put the pieces together and to use such understanding to do things; innovate, solve problems, create new ideas, and to predict. Brain-centric Design delivers this essential human 21st-Century model while instilling adaptive expertise and a growth mindset in all who consume.
Why should it be important to me?
Chances are you often present new information to a person or persons. Would you like them to remember a few facts, maybe, about what you present, OR would you like them to take some action with the materials you present? If you chose ‘take some action,’ welcome to the Brain-centric Revolution! We want people – everyone – to understand the brain, how learning happens, and to be able to deliver your message so their brain will accept it, and present so people devour it.
Fun and uncomplicated, exciting and verified, Brain-centric Design delivers a clear capacity to enable your customers to see and feel the benefits you offer.
Does this method work for everyone?
So long as they have a typical brain, yes.
For successful communication in your field, simply place Affect before Effect – human emotions before outcomes.
The human condition is driven by a primal need for emotional connection that delivers deep understanding. That personal, ‘affective’ engagement is the critical spice that allows them to taste and consume your brand. It’s intensely personal - our diet, our books, our purchases, our hobbies, our last special evening – all emotionally connected before we consume.