Psychologically Safe begins with Brain for all to participate
in a team meetings, to solve problems, collaborate
on projects, and engage with customers and peers

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Documented jaw-dropping results in business and education.

  • I was never a fan of the (Whatever) for Dummies books, but if ever a subject needed to be simplified, it would be neuroscience. Carr & O’Mahony have effectively done that for us, making it clear how the brain processes new information, and how humans love to learn.


    Roy H. Williams
    Author of the New York Times and Wall Street Journal best-selling Wizard of Ads trilogy of business books
  • I've engaged Brain-centric Design at two Fortune 100s, with identical results: better employees in about 40% less time. Delivering training the way the brain accepts new information, and how people love to learn, yields happier, adaptive, and stronger employees from new hires through management. They are a critical component to world-class service delivery, and a key foundational pillar of exceptional talent with exceptional learning & development practices. It has been my experience that Brain-centric Design is key to equipping & preparing human capital to achieve an enterprise’s goals.

    Jason Clement
    Experienced service executive for leading Fortune 100 companies
  • There must be a way for hardheads like myself to learn how to learn that doesn’t include years of solitary confinement. If you’re reading this, then you’ve likely found it. If Brain-centric Design had been a resource for my younger self, perhaps this testimonial would have been written by Master Chief Brazee, US Navy, rather than Inmate #797180.

    Alan Brazee
    Washington State Inmate #797180

What Is BcD?

Brain-centric Design is cause for excitement!  Growth production, risk reduction, and cost-savings when you deliver how the brain processes information.




  • Upon implementing Brain-centric Design at Nike, our training time and attrition were reduced substantially, and our learners (athletes) not only understood their positions better, but also reached their goals faster and were scored higher by our consumers on customer satisfaction surveys.

    Michele Jordan, Learning Director

  • Advertising, marketing, teaching, and presenting have one thing in common:. They only work if new information is delivered, understood, and acted upon. Brain-centric Design is the recipe that makes this happen with your information.

    Jeff Chandler, Hopdoddy Burger Bar


  • What is Brain-centric Design?

    Brain-centric Design is a pedagogic model for instructional design and facilitation. In plain speak, Brain-centric Design will show you how to arrange your content so the brain will accept it, and present in a way that people love to learn. It’s not clever…it’s science. The brain-enabled methodologies described in Brain-centric Design are meant for educators in every field of learning, including instructional designers, corporate trainers, teachers, salespeople, and parents.

  • Why is it so revolutionary?

    Brain-centric Design delivers learning with Deep Understanding. Your schooling, your college, your training is typically based on ‘The Sage on the Stage’ model of learning; Listen to a lecture, be tested on the lecture, be stratified based on what you remembered. Remembering pieces of factual information alone is not Deep Understanding. Deep Understanding is to be able to put the pieces together and to use such understanding to do things; innovate, solve problems, create new ideas, and to predict. Brain-centric Design delivers this essential human 21st-Century model while instilling adaptive expertise and a growth mindset in all who take part.

  • Why should it be important to me?

    Chances are you often present new information to a person or persons. Would you like them to remember a few facts, maybe, about what you present, OR would you like them to take some action with the materials you present? If you chose ‘take some action,’ welcome to the Brain-centric Revolution! We want people – everyone – to understand the brain, how learning happens, and to be able to deliver your presentation so the brain will accept it, and present in a way that people love to learn. We want you to deliver Deep Understanding every time.

  • Does this method work for everyone?

    Brain-centric Design works in the home, at the office, and for our children. In fact, for it to work, all you need is a brain. For that reason, we can say thankfully that our methods and systems are agnostic of race, age, gender, culture, stereotype, or bias.


Knowledge is only powerful when shared. Given this, we hope that future generations of educators and scientists will stand on the shoulders of this work, and in doing so, will further perfect this approach to learning and the brain.

  • Rich Carr is the founder of Carr Knowledge, Brain-centric Design, The Education Engine, and the Neuroscience of Learning Academy, providing 21st-century neural upskilling for innovative professional learning & development. An honored graduate in Mass Media and Mass Communications, Carr is also an Army veteran as well as a decorated graduate of the Department of Defense Information and Electronic Journalism Schools.

    Author of Brain-centric Design: The Surprising Neuroscience Behind Learning with Deep Understanding, Carr's meta-focus is the brain's framework of delivery for replication of the communication's intent; agnostic to age, gender, race, subject matter, or media. Jaw-dropping enterprise and local results are predictable, scalable, and psychologically safe.

    As Carr states, "It's not clever. It's science."

    Visit Rich Carr at

    Connect with Rich on LinkedIn

  • Dr. Kieran O'Mahony is the founder of the Institute for Connecting Neuroscience with Teaching and Learning (iCNtl), a Seattle-based nonprofit that provides professional development for -12 teachers with a view to improving learning outcomes.

    As a learning scientist with a focus on cognitive neuroscience, Dr. O'Mahony carried out systems research at the University of Washington College of Education LIFE Center (Learning in Informal and Formal Environments), the first NSF-funded Science of Learning Center that studied the social aspects of how children learn.

    Visit Dr. Kieran O'Mahony's work at

    More >> Connect with Kieran on LinkedIn