You spend your day talking, persuading, trying to achieve goals large and small.  These efforts land on the shoulders of individuals gripped by the anxiety of COVID culture, in need of development, and in need of understanding.

You see it all around you; the avoidance of challenges, burnout, fatigue, and the collapse of problem-solving strategies when obstacles arise. 

Now is a fortuitous time to make meaningful changes to your career and elevate your thinking to 'thinking.'  

You've never been taught to think. You've only been told to think. Think about that.  

The solution is your Brain.  And theirs. 

The awareness and understanding of one's own thought processes, applying that power to what you do, unleashes your potential, increases efficiencies, ignites others into a paradigm of intrinsic motivation.  They're engaged, have found their voice, deeply understand everything you say.

First Quarter, 2022 Cohort Certifications forming now!

Brain-centric Design's celebrated Brain-centric Instructional Designer (BcID) 14-Week Certification delivers you the specific frameworks of how the brain processes information and how that Brain loves to learn.  Everything you present they'll understand, become motivated by, and retain for good.

The Brain now comes with precise directions for making your big idea their big idea.  It's not clever.  It's science.  Brain-centric Design is the published pedagogic model within the learning sciences of cognitive neuroscience.  The Neuroscience of Learning.

In plain speak, you'll be understood.  

They'll be engaged and motivated. 

Come and get what you need...

Contact Us


As a Brain-centric Instructional Designer (BcID), you're empowered to:
  • Be efficient with every presentation of new information
  • Decrease attrition, increase retainment
  • Enact a Psychologically Safe delivery
  • Increase retention of key skills and knowledge
  • Improve talent development
  • Instill intrinsic motivation and adaptive expertise
  • Reduce burnout & fatigue, increase cohesiveness


It's time to consider the organ that we are trying to change: Brain.

Ozioma Egwuonwu internationally celebrated speaker, transformational thought-leader, storyteller, and visionary master strategist at BurnBright International in New York & Lisbon, recently became a certified Brain-centric Instructional Designer.


According to Gartner, Inc, cognitive skills will continue to grow in importance. A 2019 study declared “Constant upskilling and digital dexterity will outweigh tenure and experience. By 2026, the most high-value work will be cognitive in nature. Employees will have to apply creativity, critical thinking and constant digital upskilling to solve complex problems.”

Brain-centric Design makes it easy for you to create an environment that develops the kind of problem solving and adaptive expertise that Gartner predicts we’ll continue to depend on.

As an added bonus, when you become a BcID, you instantly gain access to the online Brain-centric Design Professional Learning Community (BcD-PLC). Access to our neuro-aware community will help continue to and your neuro-skills will grow, sharpen, and ignite your trajectory.

Ai Addison-Zhane, founder of Classroom Without Walls, became a certified BcID in the summer of 2020.


Brain-centric Design (BcD) represents decades of research in the field of cognitive neuroscience, learning, marketing and training.  As work continues in virtual classrooms, learning spaces, HR departments, and talent development arenas, Brain-centric Design bridges the gap between new knowledge and those who need it to move forward in the normal now.  We ensure industries do not remain siloed in their thinking and upskill to this essential 21st-century learning pedagogy.

Our scientific framework is psychologically safe, agnostic of race, age, gender, or culture. Endorsed by the Institute for Connecting Neuroscience with Teaching & Learning , BcD has been presented at Columbia University Teacher's College where we were invited to present an encore of this incredible learning science. Our methodology is based on decades of peer reviewed research and is the product of advancement in cognitive neuroscience.

Samuel Holston, began the pandemic year of 2021 by becoming a certified Brain-centric Instructional Designer and then launched a new company in Melbourne, Australia, Brain Tools!